Inbound marketing vs. digital marketing
Thembie
Last Update há 2 anos
Inbound marketing is a strategy that focuses on attracting customers using company-created internet content. The goal of inbound marketing is for customers to come to the organization rather than having marketers compete for customers' attention.
Examples of inbound marketing content and tactics include the following:
blog posts
photos
infographics
videos
podcasts
presentations
e-books
white papers
e-newsletters
webinars
search engine optimization or SEO
social media marketing
The difference between inbound and digital marketing is that digital marketing doesn't differentiate between inbound and outbound methods. Digital marketing is used as an umbrella term for all marketing that encompasses a digital outreach.
Inbound marketing targets customers through online platforms, such as social media or search engines, and is intended to create content that shows up in these places to drive organic traffic to an organization's website.
While outbound marketing can potentially reach a wider audience, it also runs the risk of barraging uninterested consumers. Inbound marketing is designed to reach interested prospects through audience segmentation, but by its nature, it might reach a much narrower group of potential customers.
Inbound marketing is also an important tool in retaining existing customers. Creating more regular communications with customers and enabling organizations to engage with customers by providing informative, educational content and promotions helps keep customer attention.